Summary
In this Chapter we learned that perception, cognition, and emotion are the three basic elements in the negotiation. First, the chapter begins with the definition of perception. It shows that perception is the process by which individuals connect to their environment. Then it introduces four type of perceptual distortion: stereotyping, halo effect, selective perception and projection. Second, this chapter discusses the framing which is a key issue in perception and negotiation. It presents seven types of frames and how frames work in the negotiation. Then, the chapter discusses the ways to manage misperceptions and cognitive biases in negotiation. Final, it talks about the role of mood and emotion in negotiation which has been the subject of an increasing body of recent theory and research during the last decade.
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