L : Chapter 3 : Using Language to Achieve Leadership Purpose

In this chapter we learned to do following:
- Achieve a positive ethos through tone and style;- Communicate clearly and concisely;- Use language correctly;- Employ efficient editing techniques.
One way to make my writing clear is to make it concise. Clear writing is direct, to the point, and free of jargon, pomposity and wordy constructions.In this chapter we found that 10 guidelines will help us achieve greater conciseness:
- Avoid the overuse of the passive voice – the actor should come first in the sentence; - Avoid expletives, such as “there is” or “it is” – watch for the “it is …that” construction in particular -Avoid the use of prepositional idioms; - Avoid the overuse of relative pronouns – who, which and that; -Avoid the repetition of words and ideas; - Do not overuse descriptive words, particularly adverbs; - Avoid weasel words, ambiguous noncommittal words; - Be aware of jargon and other kinds of gobbledygook; - Avoid nominalizations; - Finally, avoid redundancies